Product Design Lead

Chad Rupp

Currently

• Product Design Lead at Amazon

• UX Advisor for Seed stage startups

• UX Mentor @ Harness Projects

Contact

chad@chadrupp.com

Austin, TX

Currently

• Design Lead at Amazon

• UX Advisor for Seed stage startups

• UX Mentor @ Harness Project

I 'm a design leader at Amazon, focusing on systems thinking, service design, and AI-first experiences at scale.

With over 20 years in product and UX design, I’ve shaped experiences across startups and global organizations like Amazon. I bring a systems-thinking mindset to solving complex problems with simple, human-centered experiences. Along the way, I’ve built and led UX teams, mentored designers at different stages of their careers, and facilitated alignment across product, engineering, and business. My passion is not only turning ambiguity into clarity, but also bringing teams together to co-create, build shared understanding, and align on large-scale initiatives.


Props

When I asked co-workers what it was like to work with me, here's what they said:


"Chad is meticulous in his design thinking. When tackling UX challenges, he keeps the end-user at the forefront of his mind—while giving nearly equal weight to the needs of stakeholders who will consume and champion his work. He knows that crafting beautiful UX is only half the battle; the other half is communicating that vision effectively to stakeholders, a skill he has mastered. If you’re seeking someone who can elevate your team’s design thinking, create stunning UX, and articulate the vision in a way that resonates and drives buy-in, Chad is the ideal choice."


Bo Lora

Principle Design Technologist @ Amazon


"Chad quickly stood out to me as a collaborative and resourceful design lead. He brings a strong balance of craft and systems thinking, always focused on solving real customer problems while keeping business goals in sight. Chad is also great at bringing people together and creating cohesive, intuitive experiences out of complex challenges. Chad is a seasoned facilitator, running workshops that build clarity and alignment across teams. He is one of those people who raises the bar for everyone around him. A solid design leader who delivers quality work and drives results."


Gustavo Contreras Dvorak

Principle Designer @ Amazon


"The bottom line is, Chad gets it. While working to implement a greenfield Agile shop at Hyatt, Chad provided insight that helped spearhead a proper Lean UX development lifecycle. I was personally impressed by his coaching and ability to mentor designers to think about the customer first, as well as build products that extended beyond common assumptions of web and mobile design. "


Andrew Vaughan

Director, Head of Software Engineering